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This web site states the following, "Get ahead of your competition." We noticed that the web site said " Come to FR, the experts for all your direct mail needs." It also said " When you choose FR Mailing Services Inc. , you choose the best. For almost 40 years, FR Mailing Services Inc. has been a leader in handling direct mail campaigns. We are a full service letter shop, focused on providing fast and reliable service to customers throughout the United States. And well put our knowledge to work for you." The header had direct mail as the highest ranking optimized keyword. It is followed by direct mail marketing, mailing lists, and mailing services which isn't as ranked as highly as direct mail. The next words frmailing.com uses is Presort services. Non Profit mail services was included and could not be seen by search crawlers.